IMSA, Announce New Online SportsCar Championship

Please see attached press release, below is a text-only version.

Also attached is the logo for the IMSA Online SportsCar Championship.

IMSA, Announce New Online SportsCar Championship

DAYTONA BEACH, Fla. (April 2, 2015) – The International Motor Sports Association (IMSA) and today announced the creation of the IMSA Online SportsCar Championship. The online racing series features iRacing’s digital versions of Prototypes and GT cars competing on laser-scanned versions of Daytona International Speedway, Sebring International Raceway, Watkins Glen International and many other tracks on IMSA’s TUDOR United SportsCar Championship calendar.

To celebrate this partnership iRacing is offering new members the chance to join iRacing at more than 80 percent off the normal price. Use promo code PR-IMSA2015 when signing up at to get a three-month membership for just five dollars.

“By partnering with IMSA,’s nearly 60,000 members will have the opportunity to experience the premier North American sports car racing series firsthand,” says Steve Myers, Executive Vice President and Executive Producer at “In its debut season, the 2014 TUDOR United SportsCar Championship put sports car racing on the North American motorsports map, and we are very excited to be able to bring that racing to our members. In addition, IMSA fans will now have a new way to connect to the series and feel what it’s like to race wheel to wheel at some of America’s most historic race tracks in ultra-competitive cars.”

While this partnership is a first for IMSA and the TUDOR Championship, it is a renewal of sorts. GRAND-AM Road Racing and began a multi-year partnership in 2010 centered around GRAND-AM’s Rolex Sports Car Series. The Rolex Series and American Le Mans Series presented by Tequila Patrón merged to become the TUDOR Championship prior to the 2014 season.

“IMSA is looking forward to partnering again with for the launch of the IMSA Online SportsCar Championship,” said IMSA Vice President of Marketing David Pettit. “Over the past several years, has established itself as a leader in sim racing. The TUDOR United SportsCar Championship represents an exciting new era in sports car racing and we are certain the IMSA Online SportsCar Championship will bring that same sense of excitement to online racing and sim racers everywhere.”

iRacing enables motorsports and gaming enthusiasts around the world to race against one another online in more than 40 precisely-modeled cars on 65 laser-scanned road courses, ovals and speedways in officially-sanctioned and private league competition. iRacing delivers the most realistic racing experience you can have on your PC or Mac from the comfort and convenience of your home. With literally thousands of official races every week, there is always someone to race against at iRacing.


The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 with a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the TUDOR United SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the Continental Tire SportsCar Challenge and the Cooper Tires Prototype Lites Powered by Mazda, as well as four single-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR Group – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected TUDOR Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans.


The company was founded in 2004 by Dave Kaemmer and John Henry and subsequently released in August 2008. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including “Grand Prix Legends” and NASCAR 2003.” Henry is principal owner of the Boston Red Sox and Liverpool Football Club, as well as co-owner of NASCAR’s Roush Fenway Racing. has developed dozens of formal partnerships in the motorsport industry to help create the most authentic racing simulation in the world including with NASCAR, IndyCar, SRO Motorsports Group, International Speedway Corporation, Speedway Motorsports, McLaren Electronics, Williams F1, Volkswagen, Ford, the Skip Barber Racing School and General Motors.


Nate Siebens

Senior Manager, IMSA Communications

(386) 310-6568


Kevin Bobbitt
781.271.1919 (office)
603.930.8384 (mobile)


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