GAMMA88 Extends Sponsorship with AIM Autosport

GAMMA88 Extends Sponsorship with AIM Autosport

Three More Races this Season as Primary Sponsor

Courtesy AIM Autosport Marketing Communications

Woodbridge, Ont. (May 31, 2011) — AIM Autosport is pleased to announce that GAMMA88 will be the primary sponsor of its BMW-Riley Daytona Prototype for three more races this season. The fuel and oil supplement manufacturer is pleased with the results of its two-race sponsorship and is eager to do more. GAMMA88 will return as the primary sponsor for races at Road America, Watkins Glen International and Montreal.

As a new company, GAMMA88 needed to gain awareness and AIM Autosport has been a key component in that strategy. At the same time, however, costs must be kept in check and, based upon available budget, sponsorship was limited to three select races.

AIM is working to find sponsorship to fill out the remainder of the season, but has elected not to enter the Memorial Day Classic at Lime Rock Park and Sahlen’s Six Hours of the Glen at Watkins Glen International.

In addition to exposure at tracks and in media coverage, GAMMA88 utilized their sponsorship to gain attention during a promotion at TA’s Richmond Travel Center in Alton, Va. and the race car was displayed at NASCAR’s Richmond Sprint Cup race.

“This was a great experience and we look forward to being back for more races this year,” said Rich Simeone of GAMMA88. “As a relatively new company, we are doing what we can to pick this sponsorship up for future races.”

“I’m extremely happy that GAMMA88 will return for three more races this year,” said Chief Engineer and AIM Autosport Principal, Ian Willis. “This reinforces that our program is an effective way for GAMMA88 to strengthen its brand and accelerate its growth in the fuel and oil supplement market. We’re confident that we can continue to deliver results with GAMMA88 and grow the program next year.”

AIM Autosport’s next race in the GRAND-AM Rolex Sports Car Series presented by Crown Royal Cask No. 16 will be at Road America in Elkhart Lake, Wis., June 23–25.

Photo: AIM’s BMW Riley will race in GAMMA88 livery three more times this season. (© Bob Chapman/Autosport Image)
http://www.aimautosport.com/news/stories/2011/images/20110407-c-1240.jpg

GAMMA88
GAMMA88 is much more than an engine cleaner and lubricant. GAMMA88 performs four functions: 1) reduces fuel use, 2) reduces carbon emissions, 3) cleans engine parts, and 4) extends engine life. Intended for use in combustion engines which use diesel and gasoline, GAMMA88 is registered with the US EPA, has been ASTM lab and dynamometer tested and is customer proven. Currently being used by commercial and independent consumers in the United States, France and China, GAMMA88 is becoming the fastest-growing fuel and oil supplement on the market today. For more information, visit www.gamma88.com or call 888-642-6628.

AIM Autosport
AIM Autosport is a professional motorsports team active in highly-competitive sports car and open-wheel racing series in North America. AIM has achieved success at every level through its operating efficiency, engineering skill, experience, dedication and stability of workforce. AIM’s top-tier program is a Daytona Prototype entry in the GRAND-AM Rolex Sports Car Series.

Since its launch in 1995, AIM has built a winning heritage by fielding competitive cars for talented young drivers in junior development categories. That continues with multi-car teams in the Road to Indy® professional driver development ladder where AIM is a perennial pacesetter in the Star Mazda series. For more information, visit aimautosport.com or facebook.com/AIMautosport.

Contact
Mark Jackson
416.891.0261
media

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Matt Cleary
Sunday Group Management
media
http://www.sundaymanagement.com
317.908.2975 (m)


Based in Indianapolis, Sunday Group Management is a leading motorsports management and communications consulting firm.

Sunday Group Management works with clients in a variety of motorsports categories, including NASCAR Sprint Cup driver AJ Allmendinger, Riley Technologies, GRAND-AM Rolex Sports Car Series organization Michael Shank Racing, Continental Tire, and several teams and drivers in Continental Tire Sports Car Challenge competition.

For additional information: www.sundaymanagement.com, https://sundaygroupblog.wordpress.com, www.facebook.com/sundaygroup, or twitter.com/Sundaygroup

IMAGE:BOB CHAPMAN