TRIMFIT JOINS RICHARD PETTY MOTORSPORTS PARTNER LINEUP

TRIMFIT JOINS RICHARD PETTY MOTORSPORTS PARTNER LINEUP

Patented New Weight Loss Water Will Have Presence on No. 43 Ford

CONCORD, N.C. (August 2, 2011) – Roger J. Catarino, President and CEO of First Fruits Beverage Company, LLC, and Richard Petty Motorsports (RPM) officials have announced a partnership centered around the new patented weight loss water beverage TrimFit. The associate sponsorship will showcase the brand on uniforms as well as on the Richard Petty Motorsports No. 43 Ford.

“We’re happy to have TrimFit on board,” stated team Co-Owner Richard Petty. “TrimFit is an innovative and exciting new beverage and we’re looking forward to introducing it to the legions of faithful NASCAR fans. This is a great opportunity to introduce a new product to our sport and we’re looking forward to working together with the folks from TrimFit to showcase their great, new product.”

TrimFit will have a presence with both of the RPM NASCAR Sprint Cup Series teams for the remainder of the 2011 season. In addition to a logo on the sleeve of the firesuit of Marcos Ambrose, driver of the No. 9 Stanley Ford Fusion, the company will be featured on the deck lid of the No. 43 Ford machine.

Roger Catarino added, “RPM represents the highest quality image in integrity and reputation and we are delighted to be partnering with them and to have Richard “The King” Petty as our spokesperson. He and his team provide the perfect vehicle for our product to be introduced to the consumer and receive instant credibility because of his unprecedented accomplishments and reputation. TrimFit is a patented weight loss water and has created a new beverage category for functional beverages. Check www.TrimFitWater.com to find a TrimFit retailer closest to you”

About TrimFit:

Lose Weight, Lower Body Fat, Reduce Your Waistline, and Stay Hydrated with TrimFit ™ All Natural Weight Loss Water! While results may vary, TrimFit, with a balanced diet and exercise program can help you achieve and maintain healthy weight levels and a toned body shape. TrimFit’s patented ingredient, Trisynex®, targets reduction of body fat helping you achieve a healthy lifestyle by balancing the key hormones Leptin and Adiponectin. Ten years of university research and development, including an eight-week clinical study, substantiate that TrimFit works. Each eight-ounce serving is all natural, has 0 grams of sugar, five calories, and provides hydration. TrimFit comes in three great tasting flavors – Pink Lemonade, Mixed Berry, and Lemon Lime. TrimFit is produced exclusively by First Fruits Beverage Company in Marion, VA. The state-of-the-art facility is organic certified, kosher approved, and is dedicated to “green” initiatives. For more information about TrimFit, please visit our website at www.TrimFitWater.com.

About Richard Petty Motorsports:

Known to many simply as “The King,” Richard Petty is the most decorated driver in the history of NASCAR racing, winning a record 200 races and seven NASCAR Sprint Cup Series championships during his illustrious career. In late 2010, Petty partnered with Medallion Financial and Douglas Bergeron to purchase the assets of Richard Petty Motorsports. Richard Petty Motorsports fields two teams in competition in the NASCAR Sprint Cup Series. AJ Allmendinger wheels the famous No. 43 Ford Fusion and Marcos Ambrose drives the No. 9 machine with sponsorship from Stanley and DEWALT. For more information about the Concord, N.C.-based race team, please visit www.richardpettymotorsports.com.