INDIANAPOLIS (April 26, 2011) – Dr Pepper Snapple Group (NYSE: DPS) and Andretti Autosport announced today that Sun Drop Citrus Soda will join DHL as the co-primary sponsor of Andretti Autosport’s #28 entry for the remainder of the 2011 IZOD IndyCar Series season.
Sun Drop, along with DHL, was positioned as the co-primary sponsor of the car driven by Ryan Hunter-Reay during the first three events of the season.
Sun Drop is part of a broader marketing effort employed by Dr Pepper Snapple Group with Andretti Autosport. Venom Energy Drink occupies the primary sponsorship position on the #26 car of Marco Andretti, while Snapple is an associate sponsor of both Andretti and Hunter-Reay.
“Our partnership with Dr Pepper Snapple Group is something we are very proud of and excited about,” said John Lopes, senior vice president and chief marketing officer of Andretti Autosport. “Its iconic brands are a great fit with our program and we are grateful for the enthusiasm that everyone at Dr Pepper Snapple Group shows toward our team. Our mission is to continue developing unique and impactful programs that lift sales for brands such as Venom and Sun Drop among our fan base.”
To learn more about Dr Pepper Snapple Group and its iconic brands, please visit www.drpeppersnapple.com. |
Sunday Group Management 