Rocky Fork Company Returns to Daytona International Speedway with Michael Shank Racing

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Rocky Fork Company Returns to Daytona International Speedway with Michael Shank Racing

Kicking off 2011 effort at Rolex 24

Michael Shank Racing Media Contact:
Matt Cleary, Sunday Group Management
(317) 908-2975 (m)

COLUMBUS, OH (19 January 2011)- Michael Shank Racing is pleased to announce that fellow Columbus-area firm Rocky Fork Company has renewed its partnership with the team and will serve as an associate sponsor on the No. 6 Ford-Dallara set to be driven by AJ Allmendinger, Justin Wilson, and Michael McDowell in the 2011 Rolex 24 At Daytona.

The Rocky Fork Company was established by Brian Bailey in 1991 to provide fencing and landscape services to the Central Ohio community. Rocky Fork offers a full range of services from fence and deck installation to landscape maintenance, snow removal, and irrigation systems integration. Rocky Fork is no stranger to the sport, as the firm is also already involved at the Mid-Ohio Sports Car Course as the “Official Landscape Supply Provider” for the track.

The Michael Shank Racing-Rocky Fork partnership first kicked off in the aftermath of the dramatic turn of events that followed a car fire at Watkins Glen that saw the team rebound to lead the home race and score its best-ever result in the EMCO Gears Classic at the Mid-Ohio Sports Car Course.

“Last season was a roller coaster for Michael Shank Racing and through all those ups and downs, we started a conversation that resulted in us getting directly involved with Mike and his team,” said Rocky Fork owner Brian Bailey. “I’m a big fan of this group and we were pleased with the recognition that being involved with Michael Shank Racing brought last year. Teaming with Mike was a very good value for our marketing dollars so we were eager to work on putting this partnership again this year. Hopefully we can open up the season with a big result down in Daytona.”

Set to stage his teams most comprehensive assault on the Rolex 24 At Daytona, the days have been clicking off at a rapid pace for team owner Mike Shank as he oversees the three car Daytona Prototype entry from the team headquarters outside of Columbus.

“Rocky Fork really came through for us last year and we were very grateful for Brian Bailey’s support, so we couldn’t be happier to have them back on the car for the 24 this year,” said Shank, a Central Ohio native. “We’ve got an outstanding line up of drivers in the Rocky Fork car, and we led with the Dallara at Daytona last summer so we are very optimistic about the opportunity we have in two weeks time. And even though we are just about to start the season off at Daytona, we are also looking ahead to racing at Mid-Ohio as the season finale and having Rocky Fork be an especially big part of that as well.”

The 49th running of the Rolex 24 At Daytona will take the green flag on January 29 at 3:30 PM ET LIVE on SPEED.



About Michael Shank Racing
Based in Columbus, Ohio, Michael Shank Racing was formed in 1989 when Mike Shank first began driving racing cars professionally. Shank retired from the cockpit in 1997 to focus his efforts on running the team, which quickly found success in the Champ Car Toyota Atlantic Championship. With several race wins under his belt, Shank was named as Team Owner of the Year twice in four years. Michael Shank Racing joined the Rolex Sports Car Series in 2004 as the team proved as quick in endurance racing as in the sprint formula car format.

Michael Shank Racing scored a debut Rolex Series win in 2006 at Miller Motorsports Park, and fans selected the victory as the 2007 Rolex “Moment of the Year.” After opening the 2008 season with a front-row sweep of the Rolex 24 At Daytona, the team closed out the year taking wins in the final two races of the year.

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Matt Cleary
Sunday Group Management
317.908.2975 (m)

Sunday Group Management is a leading motorsports management and communications consulting firm. Based in Indianapolis, Sunday Group Management works with clients in a variety of motorsports categories, including NASCAR Sprint Cup driver AJ Allmendinger, Riley Technologies, GRAND-AM Rolex Sports Car Series organization Michael Shank Racing, Continental Tire, and several teams and drivers in Continental Tire Sports Car Challenge competition.

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